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There’s no thumb rule for when to post on Instagram. Here’s an example of Casey asking her followers to share their favorite non-milk milk after sharing her recipe.īefore you ask what’s the best time to post on Instagram, let me tell you: Play with different combinations using different lengths. Encourage followers to ask their questions, share opinions or share your post.Ask a question at the end of your captions.Use dot points to help users stay focused.Add value with a mini-blog or “how-to” guides in your captions.Use the first line to grab instant attention with the help of empathetic language, capitals, emoji, or some extra space between letters.You can upto 2200 characters in Instagram captions. Plus, adding keywords in captions make your post show up in search results of the app. Captions add more context or details to your photos or videos. Great photos catch users’ attention-great Instagram captions make them stay longer on your post. Once done, create a post that resonates with your brand and influencer’s content and mention them with their Use Captions to Engage Followers You have first to collect the list of highly relevant influencers. It’s a sure-fire way to boost your engagement as well as your followers.Īn influencer’s relevancy to your brand depends on how often they use hashtags and create content similar to your brand. Mentioning them in your Instagram posts makes your brand shine too. Influencers are well known for stealing the show. Instagram permits up to 30 hashtags per post, but TrackMaven suggests using nine hashtags for optimum engagement. With hashtags like #haircareroutine and #naturalhaircare, the brand targets a specific audience looking for daily routine, natural hair care products. does a great job at using hashtags relevant to a particular skincare product. If they find your content valuable and relevant, they may end up following your account.įor example, The Moms Co. Instead, search for hashtags that your targeted audience is more likely to take interest in. Making your Instagram posts stand out in a sea of countless content is like knocking at the wrong door. Let’s say the hashtag #inspiration has more than 200 million posts attached to it. If users put the same hashtag you use on Instagram they may land on your post.įor beginners, look for less popular hashtags. People use hashtags on Instagram the same way they use keywords on Google. Hashtags make your content more discoverable.
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One of the most reliable ways to obtain Instagram followers is via hashtags. Support your bio and link with a branded hashtag or campaign.įor example, Marisa Peer, the author of I Am Enough, keeps a link to her courses, uses her branded hashtag and her other Instagram handle. You can also put links to your product pages with specific keywords. Some brands include a link to their website, while some go for links to recent posts and keep them updated. Instagram gives you the space for only one clickable link. A link (to your website, products, freebies, etc.).A call to action (e.g., read more, buy now, contact us, etc.).Instagram gives you the limit of 150 characters to answer all these questions. It’s a picture of who you are, what your business is about, and what action you expect people to take when visiting your profile. Your brand’s Instagram bio works like a homepage of your business. However, there are tactics you can try now to reach your targeted audience.īelow, I will share five actionable tricks to gain more Instagram followers. Unfortunately, there’s no foolproof guide to increasing your Instagram followers without following anyone.
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Makes you wonder what else you need to gain more followers on Instagram, if not great content? Or maybe a handful of likes and comments along with 1 or 2 followers. Much to your disappointment, there’s a pin drop silence. After spending hours on creating Instagram content, you hit the share and wait for something great to happen.